Bratz vs. Barbie, Mattel Wins Big
2008 goes down in history as the year Barbie’s lawyers took Bratz on in court and won
A California court ruled that the creator of Bratz dolls, Carter Bryant, came up with the idea while he was working for Mattel.
This was in line with Mattel’s argument that both the name and design of Bratz dolls was based on drawings done by Carter Bryant while he was under a contract that entitled the world’s biggest toymaker to his designs.
MGA argued that while Mr Bryant had worked for Mattel between 1995 and April 1998 and then again from January 1999 to September 2000, the idea had come to him in the gap between his two stints.
I guess 2008 shall go down as the year that Mattel’s Barbie shall no longer be undercut by those Bratty Bratz 
Though Bratz dolls fared poorly at their June 2001 debut, they skyrocketed to superstardom the following Christmas. In their first five years, a hundred and twenty-five million were sold worldwide, and, in 2005, global sales of Bratz and Bratz products reached two billion dollars.
Barbie or Bratz, guess which is which
- Height Barbie: 11.5″ (29.2cm)
- DOB Barbie: 1959
- Barbie’s Latest Film: Barbie as the Island Princess (2007)